Germany Euro 2024Germany Euro 2024

Client: German Football Association     

2017      

Branding, Motion, Graphic​​​​​​​

The Logo for Germany’s bid to host the UEFA EURO 2024. This is my proposal for the Contest launched by the German Football Association.

Concept

Concept

Look on the same side, smile, raise their hands to the sky. The colors express the idea of passion, football, and the approval for the diversity. Its open hands to the upside underline open and desire to meet other people, to share the same experience. The logo tells you to come and enjoy yourself, is not arrogant but represents the right one for professionalism, elegance and stability. It is addressing to all people who love sharing the football's joy and passion. Finally the logo convey the meaning of family: the football is team and different cultures that they meet, know and integrate each other under the same passion (like the hands to the sky of the logo which stand above and protect the others).

Look on the same side, smile, raise their hands to the sky. The colors express the idea of passion, football, and the approval for the diversity. Its open hands to the upside underline open and desire to meet other people, to share the same experience. The logo tells you to come and enjoy yourself, is not arrogant but represents the right one for professionalism, elegance and stability. It is addressing to all people who love sharing the football's joy and passion. Finally the logo convey the meaning of family: the football is team and different cultures that they meet, know and integrate each other under the same passion (like the hands to the sky of the logo which stand above and protect the others).

Look on the same side, smile, raise their hands to the sky. The colors express the idea of passion, football, and the approval for the diversity. Its open hands to the upside underline open and desire to meet other people, to share the same experience. The logo tells you to come and enjoy yourself, is not arrogant but represents the right one for professionalism, elegance and stability. It is addressing to all people who love sharing the football's joy and passion. Finally the logo convey the meaning of family: the football is team and different cultures that they meet, know and integrate each other under the same passion (like the hands to the sky of the logo which stand above and protect the others).

Look on the same side, smile, raise their hands to the sky. The colors express the idea of passion, football, and the approval for the diversity. Its open hands to the upside underline open and desire to meet other people, to share the same experience. The logo tells you to come and enjoy yourself, is not arrogant but represents the right one for professionalism, elegance and stability. It is addressing to all people who love sharing the football's joy and passion. Finally the logo convey the meaning of family: the football is team and different cultures that they meet, know and integrate each other under the same passion (like the hands to the sky of the logo which stand above and protect the others).

logo

The creative approach

The creative approach

I started the project trying to get into the theme of European football, what was it for millions of people who followed it, and how it was possible to express that euphoria and sharing in a minimal way, with kindness, fun and professional. So I did.
 
 

I started the project trying to get into the theme of European football, what was it for millions of people who followed it, and how it was possible to express that euphoria and sharing in a minimal way, with kindness, fun and professional. So I did.
 
 

I started the project trying to get into the theme of European football, what was it for millions of people who followed it, and how it was possible to express that euphoria and sharing in a minimal way, with kindness, fun and professional. So I did.

I started the project trying to get into the theme of European football, what was it for millions of people who followed it, and how it was possible to express that euphoria and sharing in a minimal way, with kindness, fun and professional. So I did.

The project presentetion 

The project presentetion   not

The values

The values

The design of the logo is the union of the letters "G" and "e" meaning Germany euro, the football (ball) in the circular form of the letters, the fun of the smile, the euphoria of the hands up. The colors make feel nation, passion, football and pleasure. All these element convey the meaning of diversity united (like the colors are not divided but fused together by means of the nuances). The logotype is designed with rounded and curvy way to approcciate the people to see the logo more friendly. Logo proposal for "Aim, shoot, score: Your 2024 bid logo!" on Jovoto.com
 

The design of the logo is the union of the letters "G" and "e" meaning Germany euro, the football (ball) in the circular form of the letters, the fun of the smile, the euphoria of the hands up. The colors make feel nation, passion, football and pleasure. All these element convey the meaning of diversity united (like the colors are not divided but fused together by means of the nuances). The logotype is designed with rounded and curvy way to approcciate the people to see the logo more friendly. Logo proposal for "Aim, shoot, score: Your 2024 bid logo!" on Jovoto.com
 

The design of the logo is the union of the letters "G" and "e" meaning Germany euro, the football (ball) in the circular form of the letters, the fun of the smile, the euphoria of the hands up. The colors make feel nation, passion, football and pleasure. All these element convey the meaning of diversity united (like the colors are not divided but fused together by means of the nuances). The logotype is designed with rounded and curvy way to approcciate the people to see the logo more friendly. Logo proposal for "Aim, shoot, score: Your 2024 bid logo!" on Jovoto.com
 

The design of the logo is the union of the letters "G" and "e" meaning Germany euro, the football (ball) in the circular form of the letters, the fun of the smile, the euphoria of the hands up. The colors make feel nation, passion, football and pleasure. All these element convey the meaning of diversity united (like the colors are not divided but fused together by means of the nuances). The logotype is designed with rounded and curvy way to approcciate the people to see the logo more friendly. Logo proposal for "Aim, shoot, score: Your 2024 bid logo!" on Jovoto.com