Client: Cosagel
2020
Branding, Web Design
Cosagel is a B2B company based in Italy and Romania that produce cooling tubes, serpentines, evaporators. They operate across Europe with an highest standard products. They wanted to built a solid image to communicate clearly and professional with a sign of belonging and union.
First step
First step
Analyzing the competitors, there was a great lack of clarity and cohesion from the communications of the other brands, often with unclear and conventional colors and symbols. Most of them use a top product for the design of their communication, leaving out the unclear and non-shared company values.
Analyzing the competitors, there was a great lack of clarity and cohesion from the communications of the other brands, often with unclear and conventional colors and symbols. Most of them use a top product for the design of their communication, leaving out the unclear and non-shared company values.
Analyzing the competitors, there was a great lack of clarity and cohesion from the communications of the other brands, often with unclear and conventional colors and symbols. Most of them use a top product for the design of their communication, leaving out the unclear and non-shared company values.
Analyzing the competitors, there was a great lack of clarity and cohesion from the communications of the other brands, often with unclear and conventional colors and symbols. Most of them use a top product for the design of their communication, leaving out the unclear and non-shared company values.
Analyzing the competitors, there was a great lack of clarity and cohesion from the communications of the other brands, often with unclear and conventional colors and symbols. Most of them use a top product for the design of their communication, leaving out the unclear and non-shared company values.
old Logo
old Logo
old Logo
new Logo
new Logo
The logo
The logo
The logo
Cosagel needed a strong, aware, recognizable, tangible image. A symbol of recognition for the company, for the people who work inside and out.
The concentration fell on the logo project for the company, necessary to identify, mark and certify the realization of the products and of each company system.
The Cosagel symbol represents the refrigeration cycle and the company flow. It designed with soft lines to recall the curved profiles that distinguish the processes produced. A compact symbol, to show the uniqueness of the company: a real family-run company where the worker is part of that family and where nobody is left behind.
The "CO" is not by chance the central point of the symbol because Cosagel is collaboration, cohesion, conjunction, connection!
Cosagel needed a strong, aware, recognizable, tangible image. A symbol of recognition for the company, for the people who work inside and out.
The concentration fell on the logo project for the company, necessary to identify, mark and certify the realization of the products and of each company system.
The Cosagel symbol represents the refrigeration cycle and the company flow. It designed with soft lines to recall the curved profiles that distinguish the processes produced. A compact symbol, to show the uniqueness of the company: a real family-run company where the worker is part of that family and where nobody is left behind.
The "CO" is not by chance the central point of the symbol because Cosagel is collaboration, cohesion, conjunction, connection!
Cosagel needed a strong, aware, recognizable, tangible image. A symbol of recognition for the company, for the people who work inside and out.
The concentration fell on the logo project for the company, necessary to identify, mark and certify the realization of the products and of each company system.
The Cosagel symbol represents the refrigeration cycle and the company flow. It designed with soft lines to recall the curved profiles that distinguish the processes produced. A compact symbol, to show the uniqueness of the company: a real family-run company where the worker is part of that family and where nobody is left behind.
The "CO" is not by chance the central point of the symbol because Cosagel is collaboration, cohesion, conjunction, connection!
Cosagel needed a strong, aware, recognizable, tangible image. A symbol of recognition for the company, for the people who work inside and out.
The concentration fell on the logo project for the company, necessary to identify, mark and certify the realization of the products and of each company system.
The Cosagel symbol represents the refrigeration cycle and the company flow. It designed with soft lines to recall the curved profiles that distinguish the processes produced. A compact symbol, to show the uniqueness of the company: a real family-run company where the worker is part of that family and where nobody is left behind.
The "CO" is not by chance the central point of the symbol because Cosagel is collaboration, cohesion, conjunction, connection!
Cosagel needed a strong, aware, recognizable, tangible image. A symbol of recognition for the company, for the people who work inside and out.
The concentration fell on the logo project for the company, necessary to identify, mark and certify the realization of the products and of each company system.
The Cosagel symbol represents the refrigeration cycle and the company flow. It designed with soft lines to recall the curved profiles that distinguish the processes produced. A compact symbol, to show the uniqueness of the company: a real family-run company where the worker is part of that family and where nobody is left behind.
The "CO" is not by chance the central point of the symbol because Cosagel is collaboration, cohesion, conjunction, connection!
Brand colors
Brand colors
As far as colors are concerned, Cosagel has a clear vision: reduce waste by eliminating plastic and fossil from its energy needs and optimizing the recycling phases of waste so that it can be truly fully green. A strong point as ever more ecological partners and suppliers are required.
I therefore identified three colors, with an eco green base, which
can support brand communication. The main color is a black, for the logotype and for the institutional uses. The second primary color is an eco green, to underline the low environmental impact, the company's position.
The secondary color, on the other hand, is a beige with a green base that can be used for third uses, light and elegant.
As far as colors are concerned, Cosagel has a clear vision: reduce waste by eliminating plastic and fossil from its energy needs and optimizing the recycling phases of waste so that it can be truly fully green. A strong point as ever more ecological partners and suppliers are required.
I therefore identified three colors, with an eco green base, which
can support brand communication. The main color is a black, for the logotype and for the institutional uses. The second primary color is an eco green, to underline the low environmental impact, the company's position.
The secondary color, on the other hand, is a beige with a green base that can be used for third uses, light and elegant.
As far as colors are concerned, Cosagel has a clear vision: reduce waste by eliminating plastic and fossil from its energy needs and optimizing the recycling phases of waste so that it can be truly fully green. A strong point as ever more ecological partners and suppliers are required.
I therefore identified three colors, with an eco green base, which can support brand communication. The main color is a black, for the logotype and for the institutional uses. The second primary color is an eco green, to underline the low environmental impact, the company's position. The secondary color, on the other hand, is a beige with a green base that can be used for third uses, light and elegant.
As far as colors are concerned, Cosagel has a clear vision: reduce waste by eliminating plastic and fossil from its energy needs and optimizing the recycling phases of waste so that it can be truly fully green. A strong point as ever more ecological partners and suppliers are required.
I therefore identified three colors, with an eco green base, which can support brand communication. The main color is a black, for the logotype and for the institutional uses. The second primary color is an eco green, to underline the low environmental impact, the company's position. The secondary color, on the other hand, is a beige with a green base that can be used for third uses, light and elegant.
As far as colors are concerned, Cosagel has a clear vision: reduce waste by eliminating plastic and fossil from its energy needs and optimizing the recycling phases of waste so that it can be truly fully green. A strong point as ever more ecological partners and suppliers are required.
I therefore identified three colors, with an eco green base, which can support brand communication. The main color is a black, for the logotype and for the institutional uses. The second primary color is an eco green, to underline the low environmental impact, the company's position. The secondary color, on the other hand, is a beige with a green base that can be used for third uses, light and elegant.
In addition to the brand image, colors were used to distinguish the job of the production staff. Both for the consequent ease of identifying staff and for giving workers more belonging to the company brand.
By order of rank, white is used for office staff, green for chief workers and beige for ordinary workers
In addition to the brand image, colors were used to distinguish the job of the production staff. Both for the consequent ease of identifying staff and for giving workers more belonging to the company brand.
By order of rank, white is used for office staff, green for chief workers and beige for ordinary workers
In addition to the brand image, colors were used to distinguish the job of the production staff. Both for the consequent ease of identifying staff and for giving workers more belonging to the company brand.
By order of rank, white is used for office staff, green for chief workers and beige for ordinary workers
In addition to the brand image, colors were used to distinguish the job of the production staff. Both for the consequent ease of identifying staff and for giving workers more belonging to the company brand.
By order of rank, white is used for office staff, green for chief workers and beige for ordinary workers
In addition to the brand image, colors were used to distinguish the job of the production staff. Both for the consequent ease of identifying staff and for giving workers more belonging to the company brand.
By order of rank, white is used for office staff, green for chief workers and beige for ordinary workers
Font
Font
Montserrat is a font very versatile, strong and highly-legible. The geometric letterform and its energy remind to the capabilities of the company and its work flow. Usable in digital, in different materials, in the Italic and Germanic languages. A good compromise for the usability in Cosagel's identity.
Montserrat is a font very versatile, strong and highly-legible. The geometric letterform and its energy remind to the capabilities of the company and its work flow. Usable in digital, in different materials, in the Italic and Germanic languages. A good compromise for the usability in Cosagel's identity.
Montserrat is a font very versatile, strong and highly-legible. The geometric letterform and its energy remind to the capabilities of the company and its work flow. Usable in digital, in different materials, in the Italic and Germanic languages. A good compromise for the usability in Cosagel's identity.
Montserrat is a font very versatile, strong and highly-legible. The geometric letterform and its energy remind to the capabilities of the company and its work flow. Usable in digital, in different materials, in the Italic and Germanic languages. A good compromise for the usability in Cosagel's identity.
Montserrat is a font very versatile, strong and highly-legible. The geometric letterform and its energy remind to the capabilities of the company and its work flow. Usable in digital, in different materials, in the Italic and Germanic languages. A good compromise for the usability in Cosagel's identity.
Applications
Applications
Cosagel website
Cosagel website
The website has a horizontal structure that recalls the company's production. It is a showcase site, simple, direct, professional. The elements of the site are moved by the mouse pointer thanks to an interactive parallax effect of the images and texts. Cosagel's brand image coordinates every single part clearly and simply, without frills, and in an essential way.
The website was created digitally with the collaboration of House of glam and Webmio
The website has a horizontal structure that recalls the company's production. It is a showcase site, simple, direct, professional. The elements of the site are moved by the mouse pointer thanks to an interactive parallax effect of the images and texts. Cosagel's brand image coordinates every single part clearly and simply, without frills, and in an essential way.
The website was created digitally with the collaboration of House of glam and Webmio
The website has a horizontal structure that recalls the company's production. It is a showcase site, simple, direct, professional. The elements of the site are moved by the mouse pointer thanks to an interactive parallax effect of the images and texts. Cosagel's brand image coordinates every single part clearly and simply, without frills, and in an essential way.
The website was created digitally with the collaboration of House of glam and Webmio
The website has a horizontal structure that recalls the company's production. It is a showcase site, simple, direct, professional. The elements of the site are moved by the mouse pointer thanks to an interactive parallax effect of the images and texts. Cosagel's brand image coordinates every single part clearly and simply, without frills, and in an essential way.
The website was created digitally with the collaboration of House of glam and Webmio
The website has a horizontal structure that recalls the company's production. It is a showcase site, simple, direct, professional. The elements of the site are moved by the mouse pointer thanks to an interactive parallax effect of the images and texts. Cosagel's brand image coordinates every single part clearly and simply, without frills, and in an essential way.
The website was created digitally with the collaboration of House of glam and Webmio
Advanced wireframe
Advanced wireframe
For an immersive experience visit the website
For an immersive experience visit the website
For an immersive experience
visit the website
www.cosagel.com
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